It's a brand spanking new bike that's never been started.
So if you take a 7500 MSRP, and figure 8000 in parts and labor, I don't think thats too far off. The bike sure looks like it is setup right, not just thrown together. The guy also has the "make an offer" button which means he is probably willing to go even lower. I personally wouldnt shell out 15k for the bike because I'm not a big fan of the newer Hondas, or 4 strokes. But I dont think the bike is overpriced by any means. I know those FOX shocks aint cheap!