I live in horse-trainer capital of the world. There is an area of about 50 square miles that have more horses than any other place in the world, and all the top trainers in the world are here. Most of my customers, diesel perf. and construction, are in the horse industry, and a lot of my new clients find out about me through my construction company, local advertising or word of mouth. There are a lot of rural people out here who have nothing to do with horses but I don't get much of an opportunity to go after them other than local advertising due to my door staying pretty active as it is.
Most of my present customers aren't really looking for 4 or 6 inches of lift or something to make they're duallys flex better, but they look for something that will give them another 100 or so horses to help pull their big trailers. Pretty much all of the in the horse world here are 2 wheel drive, but there are some 4x4s out there. There are more Western Haulers here than you could count.
I'm known by name more than a company's name around here, so there will be no problem there with a change of names. Basically, I want to use the name to start marketing via the web that I haven't been involved with before. I may just stay with the original, but I don't know. I'm just going to think about it for a few days and see if something sticks with me.
Cool, well keep thinking fellas and I'll see you all tomorrow.
Scott